Professional background

Founder & CEO, Trouncem: Creating a new marketing communications firm for challenger brands. Because everyone doesn’t win a trophy in business.

Private Investor: I manage my investment portfolio of public and private holdings. Limited partner, Apollo Global Management, with $280 billion in assets under management. Other holdings: Activision Blizzard, Apple, cash, GE, real estate, Wabtec and Yeti.

Digital Entrepreneur: I founded Digital Evolution Media and created digital news content for FOX Sports, MSN, Yardbarker and Bleacher Report.

PR Strategist & Crisis Management Expert: Counseled CEO’s, lawyers and other executives. Promoted and protected startups to $59 billion brands. My programs generated up to 100 percent sales increases or helped prevent or limit damage from crises.

Brand experience: Airborne Immune Support Supplements (crisis management), Alabama Tourism, American Cast Iron Pipe Company, Balch & Bingham, Bellin Health, BJC HealthCare, Blue Cross Blue Shield of Alabama, Books-A-Million, Bayer Advanced, Bayer Properties, CareSpot Urgent Care, Dean’s Dairy Dip, JAWS Cleaners, Kirkland’s Home Decor, Little Debbie Snacks, LouAna Cooking Oils, Lowe’s Home Improvement, Marie’s Dressings, M-D Building Products, Motion Industries, Outdoor Alabama, Russell Athletics Golf Apparel, Security Health Plan, Southern Research, Sta-Green Fertilizers, St. Bernards Healthcare, Subway, Sunbelt Bakery and Vigoro fertilizers.

Domaines d'expertise

Counseled clients on: Branding, crisis prevention and response, digital content and strategy, environmental issues, federal and state regulatory issues, health insurance, in-store consumer experience, internal communications, labor issues, lawsuits, marketing, mergers and acquisitions, new business development, new product and new service development, public relations, reputation management, retail expansion, social media content and strategy, etc.